Full course description
This self-paced course introduces learners to business planning which is a valuable framework for Public Health professionals. We'll explore how business planning is both prescriptive and flexible in that it can help identify strengths, weaknesses and unknowns to promote public health program success and sustainability. While the specifics and nuances will vary, by the time you get well into the business plan, you should be very well positioned to make good decisions about how to take your idea and implement it in a sustainable way to improve the public's health in your community.
Mid and upper-level managers in governmental public health and their partners
- Describe the components of a business plan for a public health program
- Identify key success factors for a successful public health program business plan
- Identify key barriers and potential solutions when business planning
- Describe the value of a public health program business plan
Mac McCullough, PhD, Associate Professor at the College of Health Solutions, Arizona State University
Mac McCullough's research involves quantifying investments in public health and social services and assessing how these investments are put to use in order to improve population health. McCullough has served as a health economist at the Maricopa County Department of Public Health since 2014. He is a member of the Arizona Public Health Association's Board of Directors. He was named as a '40 Under 40' honoree by the de Beaumont Foundation.
The Region V Public Health Training Center is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31684 Public Health Training Centers ($924,899). This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by Region V PHTC, HRSA, HHS or the U.S. Government.
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